Job Details
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Job Description
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive PR strategies to enhance brand visibility and reputation in the orthodontic market.
- Media Relations: Build and maintain relationships with key media outlets, journalists, and influencers in the healthcare and dental sectors. Prepare and distribute press releases and pitch stories to secure media coverage.
- Content Creation: Create engaging content for press releases, articles, blogs, and social media that aligns with the company’s messaging and marketing goals.
- Event Management: Organize and promote events, including product launches, trade shows, and community outreach initiatives to engage with target audiences.
- Market Research: Monitor industry trends and competitor activities to identify opportunities for proactive communication and brand positioning.
- Collaboration: Work closely with marketing, sales, and product development teams to ensure consistent messaging across all platforms.
Job Requirements
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- years of experience in public relations or communications, preferably in the healthcare or dental industry.
- Strong written and verbal communication skills with a keen eye for detail.
- Proven track record of successful media placements and relationship-building.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in social media platforms and digital marketing tools.