Job Details
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Job Description
PR Responsibilities:
- Lead the PR efforts organically, leveraging his/her network of journalists, editors, and media professionals to pitch Tawaref stories and programs.
- Write and distribute high-quality press releases, founder interviews, and coverage summaries in both Arabic and English.
- Position the CEO as a thought leader by managing his personal brand
- Secure speaking slots at conferences and summits.
- Organize podcast appearances, panel invitations, and relevant interviews.
- Draft thought leadership pieces for editorial placement or LinkedIn.
Offline Marketing Responsibilities:
- Plan and execute offline presence at events and exhibitions
- Source, coordinate, and manage vendors for print and event production.
- Identify co-branding opportunities with ecosystem players for visibility.
- Stay consistently updated on relevant upcoming events and exhibitions in the region, and pre-plan participation accordingly.
- Suggest cost-effective offline marketing ideas aligned with strategic goals.
Community Responsibilities
- Organize and host webinars, online panels, or fireside chats in collaboration with ecosystem partners ,clients or new guest pitches.
- Pitch, co-create, and moderate guest speaker sessions, especially featuring thought leaders relevant to Saudi expansion.
Job Requirements
Experience
- 3+ years in PR communications and BTL marketing .
- Familiarity with the GCC and Saudi Arabian media and event ecosystem.
- Proven success in organic PR efforts, including journalist pitching, press coverage, and personal brand building.
Skills
- Excellent writing and editing in Arabic and English
- Strong network in regional media and event organizers.
- Self-starter with project management and event coordination skills.
Soft Skills
- Proactively communicates, collaborates across teams, and remains connected even in a remote work environment
- Open to feedback and quick to adapt based on internal priorities.
- Focused on delivering outcomes
- Clear, concise, and professional in internal and external communication.
