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Job Description
- Develop marketing strategies for projects, including company websites and social media
- Work closely with the sales team on program development and implementation
- Working knowledge of market research, surveys, and data analytics
- Analyze data to determine campaign efficiency
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Develop and communicate marketing plans, campaign results and project recommendations to the senior management team
- Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation
- Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed
- Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
- Assist in the execution of marketing plans to reach the target audience through identified channels
- Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
Job Requirements
- Advanced Google Analytics skills.
- Adobe Photoshop.
- Solid experience in Facebook Ads
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Bachelor’s Degree in Marketing, Advertising or related discipline
- 10+ years experience in a marketing role
- Strong organization and prioritization skills
- Proficiency with Google Analytics and web analysis tools
- Ability to work well in a fast-paced, collaborative environment
- Strong understanding of Microsoft Office programs
- Excellent analytical, communication and presentation skills
