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Digital Marketing Specialist

K Line Europe
Cairo, Egypt
K Line Europe logo

Digital Marketing Specialist

Cairo, EgyptPosted 2 days ago
16Applicants for1 open position
  • 9Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

At KLine, we are the leading provider of high-quality clear aligners, committed to empowering brands to scale with precision, quality, and speed. We work with over 500,000 treatment cases and partner with industry leaders to provide cost-effective, customized solutions for orthodontists worldwide.

 We are constantly evolving and looking for creative, results-driven individuals to join our team. As K Line Europe continues to scale as the leading OEM provider for clear aligners, we are seeking a dynamic, data-driven Marketing & Communications Specialist.
 

This role focuses on managing our social media presence, coordinating internal and partner communications, and delivering analytics that guide strategy.

Key Responsibilities:

Social Media Management:

  • Create and execute engaging social media campaigns across various platforms (Instagram, LinkedIn, Facebook, etc.), managing content calendars and tracking engagement.
  • Work closely with commercial, clinical, and customer success teams to align messaging across all platforms and ensure brand consistency. 

SEO Strategy & Execution:

  • Conduct keyword research, optimize website and blog content, and track SEO performance to improve organic reach. 

Analytics & Reporting:

  • Monitor and report on key performance indicators (KPIs), providing insights to refine and improve marketing strategies.

Email Marketing:

  • Develop and execute email marketing campaigns, manage email lists, and analyze performance.

Content Creation:

  • Collaborate with the team to create high-quality, on-brand content for digital campaigns and social media.
  • Liaise with the content and design teams to ensure messaging is consistent across all touchpoints.
  • Coordinate internal communication efforts (product updates, success stories, internal newsletters).

Job Requirements

  • Fluent in English (spoken and written).
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum 3 years of experience in digital marketing, with a focus on social media, SEO, email marketing, and analytics.
  • Proficient in Google Analytics, SEO tools, and email marketing platforms.
  • Strong understanding of content creation and marketing strategies.
  • Basic experience with CRM or reporting tools (e.g., HubSpot, Zoho, Google Analytics, etc.)
  • Highly motivated, curious, and eager to grow in a dynamic industry.
  • Passionate about health innovation, clear communication, and brand consistency.

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