Senior Branding & Loyalty Specialist
New Cairo, CairoPosted 2 years ago49Applicants for1 open position
- 28Viewed
- 3In Consideration
- 2Not Selected
Job Details
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Job Description
- Support events from idea through execution, helping to ensure all timelines are met
- Provide great customer service by anticipating and responding to customers’ needs
- Handle prize fulfillment, event preparation, contest build, prize sheet creation, brainstorming new ideas, and other promotion-oriented tasks
- Create e-blasts, social media posts, and website posts. review promotional information and graphics
- Inventory and maintenance of prize closet, calendars, and events for current and upcoming promotions
- Develop and manage brand partnership programs with a focus on building market-specific activations and strong customer/community ties
- Create brand awareness through the sharing and demonstration of your product knowledge
- Maintain relationships with retail partners, marketing/advertising clients, and stakeholders
- Serve as the company focal point for the coordination and execution of information booths at conferences and events
- Develop strategic plans to broadcast events and target appropriate audiences
- Deliver new loyalty program features and capabilities on time and within budget
- Build and maintain trust-based relationships with local and remote key partners and stakeholders
- Partner with technology owner(s) to ensure business requirements translate into the desired consumer experience; direct projects with the consumer experience in mind
- Manage relationships with key loyalty vendors
- Translate customer experiences into clearly defined product requirements, managing prioritization and trade-offs to ensure delivery of a great consumer experience
- Participate in defining the overall vision, strategy, proposition, and roadmap of our loyalty program, and assess the current program to determine its fit/evolution to the vision and roadmap
- Team with internal marketing teams to drive member acquisition, engagement, and sales impact through effective communication channels (digital, social, advertising)
- Define and link program KPIs to business outcomes, and conduct audits to confirm the program is being delivered consistently and improved over time
- Oversee program operations to provide optimal customer experience across channels and Customer segments
- Map and evaluate various Customer journey scenarios to optimize member experience. Review Customer feedback to influence program modifications and enhancements
Job Requirements
- University degree in any business discipline preferred in marketing specialization
- 3-5 years of relevant experience
- Appropriate strong knowledge of:
- Data Analysis
- Content Creation
- Lifetime Value of a Customer (LTV)
- Return on Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Follower Growth
- Conversion Rate
- Website Visitors
- Social Media Engagement
- Referral Traffic
- Net Promoter Score (NPS)
- Organic Traffic
- Event Planning & Execution
- Customer Retention
- Designing Parameters
- Excellent User of Microsoft Office
- Very Good Command of the English Language
- Ability to work under pressure and deadlines
- Excellent organization and time management skills, well disciplined
- Outstanding communication skills, both written and verbal
