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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Job Requirements
• Minimum of 5-7 years’ experience in marketing.
• 8+ years of experience in commercial roles in healthcare industry (preferably in multinational companies).
* (preferably with an MBA or a marketing degree).
• Excellent communication skills with high proficiency in spoken and written English & Arabic.
• Demonstrated success defining and launching products.
• Proven ability to influence cross-functional teams, internal and external stakeholders.
• Excellent KOL engagement and team coaching skills.
• Thinks strategically and demonstrates learning agility, with a growth mindset
