As Senior media buyer in a digital marketing agency, your primary focus would be on planning, executing, and optimizing digital advertising campaigns across various online platforms and channels.

 Responsibilities:

• Campaign Strategy and media plan and Planning: 

Collaborate with clients, account managers, and the creative team to understand campaign goals, target audience, and budget constraints. Develop comprehensive digital media plans that outline the optimal mix of platforms (such as search engines, social media, display networks, video platforms, etc.) and tactics (such as PPC, display ads, social media ads, etc.) to achieve campaign objectives. 

• Media Research and Audience Targeting:

 Conduct thorough research to identify suitable digital platforms and channels that align with the target audience and campaign objectives. Utilize audience insights, market research, and data analysis to identify the most effective targeting parameters and optimization strategies. 

• Media Buying and Negotiation:

Execute media buying activities by negotiating and purchasing digital advertising inventory from publishers, ad networks, and other media vendors. Negotiate favorable rates, placements, and added value opportunities to maximize the campaign's reach and performance. Stay updated with the latest advertising trends and opportunities within the digital landscape. 

• Budget Management: 

Develop and manage advertising budgets for digital campaigns. Allocate funds across different platforms and tactics based on performance projections and client objectives. 

• Monitor expenses and optimize spending to maximize ROI and campaign effectiveness. 

• Ad Placement and Optimization:

 Coordinate the placement and scheduling of digital advertisements across selected platforms. Continuously monitor campaign performance, analyze key metrics, and make data-driven optimizations to improve results. 

• Adjust targeting parameters, creative elements, and bidding strategies to enhance campaign effectiveness and ROI Manages