Job description

• Creation, campaign building, execution and maintenance of digital campaigns across our advertising platforms
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs, to develop strategic decisions and optimization recommendations, also reporting regular updates to wider marketing team including campaign and media industry insights
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Management of ad budgets, text ad creative, and keyword research
• Perform digital advertising audits
• Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Testing and learning with audiences to improve conversion.
• Actively collaborate with digital marketing specialists and account managers to align digital advertising campaigns with other ongoing initiatives
• Ensure implementation of best practice guidelines and follow company processes
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
• SEO experience is a must.