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Job Description
- Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy.
- Evaluate customer research, market conditions, and competitor data to implement brand-planning changes as needed.
- Assist in the development of long-term brand strategy and implement short- to medium-term objectives in support of the strategy,
- Provide the main source of expertise to the company concerning brand development and maintain an awareness of any relevant developments in this field.
- Maintain and develop the brand's equity, utilizing above-line (ATL) & below line (BTL) marketing initiatives
- Develop & manage marketing campaigns.
- Identify potential improvements and analyze changes in the market.
- Analyze the success of marketing campaigns.
- Responsible for the implementation of a marketing Plan.
Job Requirements
- Suitable Bachelor’s degree.
- Minimum 7 years of experience in brand marketing.
- Excellent communication and presentation skills
- Excellent interpersonal skills
- Ability to steer a complex organization towards consistent brand communications
- Results-oriented and have demonstrated creativity through prior work.
- Excellent objective-setting and analytical skills.
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