Digital Marketing Manager – Real Estate Brokerage

We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic real estate brokerage firm. As a leader in our marketing department, you will oversee the digital marketing strategy, including leading a team of senior media buyers, copywriters, and social media moderators. You will be responsible for driving brand awareness, lead generation, and customer engagement through various digital channels. 

Key Responsibilities: 

• Develop and implement a comprehensive digital marketing strategy that aligns with the company's business goals. 
• Lead and mentor a team of marketing professionals, setting clear goals and KPIs, and providing regular feedback and performance reviews. 
• Oversee the planning, execution, and optimization of paid advertising campaigns across multiple channels, including Google AdWords, social media platforms, and other digital avenues. 
• Collaborate with the copywriting team to produce high-quality content that resonates with our target audience and drives engagement. 
• Manage the social media strategy, ensuring consistent branding and messaging across all platforms and engagement with the community. 
• Analyze and report on the performance of digital marketing activities, providing insights and actionable recommendations to improve ROI. 
• Stay up-to-date with the latest industry trends, tools, and technologies, and apply best practices to our digital marketing efforts. 
• Work closely with the sales team to ensure a cohesive approach to lead generation and nurturing.
•  Manage the digital marketing budget, ensuring efficient allocation of resources and maximum impact of campaigns.

Technical Skills:

• Expert knowledge of digital marketing tools and platforms, including Google Analytics, AdWords, SEO/SEM, CRM software, and email marketing systems. 
• Proven experience with real estate marketing or a strong understanding of the real estate industry's unique digital marketing requirements. 
• Strong skills in data analysis and interpretation, with the ability to translate data into strategic insights. 
• Proficiency in marketing automation and personalization strategies

Leadership and Soft Skills Requirements:

• Exceptional leadership skills with experience managing and motivating a team. 
• Excellent communication and interpersonal skills, with the ability to engage and work collaboratively with various stakeholders. 
• Strategic thinker with strong problem-solving abilities and a results-driven mindset. 
• Creativity and innovation in developing marketing strategies and campaigns. 
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. 
• Adaptability and flexibility in a fast-paced and dynamic work environment