Digital Marketing Manager - Bionike

The ideal candidate will expand Bionike's brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Oversee management of updates, design, and user experience on all digital channels
• Monitor daily messaging and posts
• Develop effective, cohesive, and engaging brand messaging.
• Answer customer questions and concerns when necessary
• Conduct and report analysis of the site and social traffic
• Establish and monitor ROI and KPIs
• Create, maintain and implement digital marketing and editorial calendars.
• Develop a website traffic plan and create goals and benchmarks to meet
• Generate monthly reports on our marketing campaign’s performance
• Optimize website and social media channels for SEO as well as usability
• Manage art and copywriting professionals (outsourcing where needed)
• Analyze key metrics that unit our website traffic and our service quotas
• Partner with advertising and media specialists to increase marketing results
• Manage all aspects of marketing operations, including key personnel