Senior Marketing Consultant

Position Overview

We are seeking a highly skilled and strategic Senior Marketing Consultant to guide and support real estate developers in achieving their marketing objectives. The ideal candidate will bring extensive experience in real estate marketing, brand positioning, and lead generation strategies tailored for residential, commercial, and mixed-use developments. This role involves consulting developers on marketing strategies, campaign execution, digital and traditional media planning, and market analysis to ensure successful project launches and sustained brand growth.

Key Responsibilities

✅ Strategic Marketing Consultation

• Develop and implement comprehensive marketing strategies tailored to real estate developers' projects.
• Advise clients on brand positioning, go-to-market strategies, and sales funnel optimization.
• Ensure all marketing efforts align with the developer’s business objectives and target audience.

✅ Market Research & Competitive Analysis

• Conduct market research, feasibility studies, and competitor analysis to identify key insights for project positioning.
• Provide data-driven recommendations on pricing, audience segmentation, and investment viability.
• Stay up to date with real estate trends, consumer behavior, and digital marketing innovations.

✅ Brand Development & Communication

• Guide developers in crafting compelling brand identities and messaging for their projects.
• Oversee the development of brochures, presentations, and visual branding elements.
• Assist in defining project USPs (Unique Selling Propositions) and storytelling approaches.

✅ Campaign Strategy & Execution

• Develop and oversee integrated marketing campaigns (digital, OOH, events, and PR) to generate qualified leads.
• Provide guidance on media buying, social media strategy, content creation, and influencer partnerships.
• Optimize performance through data analytics, A/B testing, and conversion tracking.

✅ Sales & Lead Generation Support

• Work closely with sales teams to align marketing efforts with sales objectives.
• Recommend CRM strategies and lead nurturing campaigns to maximize conversions.
• Identify opportunities to enhance customer experience through personalized marketing approaches.

✅ Event & Activation Planning

• Plan and oversee launch events, investor meetups, and experiential marketing activities to enhance brand engagement.
• Collaborate with PR and media agencies to ensure strong project visibility in the market.