Search Engine Optimization Specialist

Full Time

Finding From Egy -
Smouha, AlexandriaPosted 2 years ago

1 open position

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Job Description

The B2B Industry Search Engine Optimization Specialist is responsible for developing and executing SEO strategies that help to increase website traffic and improve search engine rankings for our B2B clients. This includes conducting keyword research, optimizing website content, and building backlinks.

Responsibilities:

Conduct keyword research to identify the most relevant keywords for our B2B clients
Optimize website content for those keywords, including title tags, meta descriptions, and on-page content
Build backlinks to our B2B clients' websites from high-quality sources
Track and analyze SEO performance data to measure results and make necessary adjustments
Stay up-to-date on the latest SEO trends and best practices
Work with other marketing team members to develop and execute integrated marketing campaigns
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement a link-building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Job Requirements

Proven SEO experience, with a focus on B2B
Experience with keyword research, on-page optimization, and backlink building
Experience with Google Analytics and other SEO tracking tools
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Ability to work independently and as part of a team
Strong attention to detail