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Job Description
- Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, email marketing, SEO, and paid ads.
- Optimize SEO performance for websites and landing pages to increase organic traffic.
- Plan, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Meta, and TikTok.
- Use tools like Google Analytics, SEMrush, Ahrefs, and other analytics software to track performance, identify insights, and optimize marketing efforts.
- Collaborate with graphic designers, copywriters, and UX designers to create compelling content and user-friendly digital experiences.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure maximum campaign effectiveness.
- Manage and segment customer data through CRM software and leverage insights to personalize campaigns.
- Monitor and report on KPIs, ROI, and digital performance metrics.
Job Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of hands-on experience in digital marketing.
- Proven SEO/SEM expertise, including experience with Google Analytics, SEMrush, and Ahrefs.
- Strong experience in email marketing platforms, social media management, and CRM systems.
- Proven ability to create and manage engaging content across text, graphics, and video formats.
- Deep understanding of social media trends, especially on emerging platforms like TikTok.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively in a cross-functional team environment.
