Digital Marketing Manager
MY WAY -
Obour City, CairoJob Details
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Job Description
- Strategy Development: Create and execute comprehensive digital marketing strategies that align with business goals and target audience.
- SEO and SEM: Optimize website content for search engines and manage paid search campaigns (Google Ads, Bing Ads) to improve visibility and ROI.
- Content Marketing: Develop and oversee content marketing initiatives, including blog posts, articles, social media updates, and multimedia content.
- Social Media Management: Manage and grow the company's social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter), creating engaging content and campaigns.
- Email Marketing: Design and implement email marketing campaigns to nurture leads and retain customers, analyzing performance metrics to optimize future efforts.
- Analytics and Reporting: Monitor and analyze digital marketing performance using tools such as Google Analytics, providing regular reports and recommendations for improvement.
- Team Collaboration: Collaborate with cross-functional teams, including sales, design, and product development, to ensure cohesive branding and messaging.
- Budget Management: Manage the digital marketing budget, ensuring effective allocation of resources and maximizing ROI.
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO, SEM, and content marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong analytical skills and experience with digital marketing analytics tools.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools and social media management platforms.
