Digital Marketing Manager

Gray Wolf -
Moharam Bek, AlexandriaPosted 3 months ago

27Applicants for1 open position

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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Proven work experience as a Digital marketing strategist or Digital marketing manager
Demonstrable experience with SEO/SEM and CRM software
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands on experience with online marketing tools and practices
Familiarity with web design and HTML
Excellent verbal and written communication skills
Strong analytical and project management skills
BSc degree in Marketing, Advertising or relevant field