Skills And Tools:
- Creating and publishing content on all social media platforms, including Facebook and Instagram to grow an audience, build brand awareness, and ultimately boost sales.
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.
- Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand.
- Collaborate with sales teams to develop social media campaigns.
- Stay up to date with the latest social media best practices and technologies.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Monitor SEO and customer engagement and suggest content optimization.
- Moderate user-generated content in line with the moderation policy.
- Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams.
- Create calendar for social media and execute calendar, Consistency (tone of voice and design).
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
- Work with copywriters and designers to ensure content is informative and appealing.
- Bolster company’s network by interacting with industry professionals and influencers via social media.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design.
- Build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies .
- Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies.
- Social media marketing experience.
- Experience developing a social media strategy.
- Experience working with and developing a marketing plan.
- Proven ability to build a social media community.
- Understanding of graphic design principles.
- Experience as a brand manager on social media.
- Understand how to measure the success of campaigns.
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