Digital Marketing Executive

Job Overview:

We are seeking an experienced Performance Marketing Specialist to drive customer acquisition and revenue growth through data-driven digital marketing campaigns. The ideal candidate will have a strong background in paid advertising for SaaS products and a proven track record of optimizing campaign performance to increase conversions and reduce acquisition costs.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across multiple platforms, including Meta Ads (Facebook/Instagram), Google Ads, and other relevant channels.
• Monitor, analyze, and report on campaign performance metrics, making data-driven decisions to improve ROAS (Return on Ad Spend) and reduce CPA (Cost Per Acquisition).
• Manage daily campaign budgets and bidding strategies across platforms.
• Create and test ad copy, visuals, and landing pages to maximize conversion rates for SaaS products.
• Conduct audience research and develop targeting strategies to attract and retain SaaS users.
• Implement tracking and attribution systems to measure the effectiveness of marketing campaigns.
• Collaborate with creative and content teams to develop high-performing ad assets.
• Stay current with digital marketing trends and platform updates relevant to the SaaS industry.