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Social Media Specialist " Media ...

Egyptian Cultural Center - Nasr City, Cairo

Social Media Specialist " Media Buyer "

Egyptian Cultural Center - Nasr City, CairoPosted 2 months ago
104Applicants for2 open positions
  • 90Viewed
  • 20In Consideration
  • 14Not Selected

Job Details

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Job Description

  • Identify the target audience for a particular media campaign and decide how best to communicate to that audience
  • Keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
  • Liaise and build relationships with clients and media sales companies
  • Negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast, and print advertising
  • Work with the media planning team to ensure that campaigns are workable and keep the client updated on the approved media plan
  • Book individual advertising spots, e.g. Pages, posters, internet banners, and broadcast adverts
  • Manage budgets, including preparing costings for clients and producing spending updates throughout the campaign
  • Analyses the effectiveness of the campaign and use this data to inform future campaigns
  • Undertake research on industry developments in your area, new opportunities, and competitors' activity

Job Requirements

  • Experience from 2-5 as Social media specialist “Media Buyer”
  • BSc/BA in Marketing, Advertising or related field
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning, and research
  • Working knowledge of media analytics software (e.g. comScore) is an advantage
  • Critical thinking skills
  • Excellent communication and negotiation skills

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