Develop optimization strategies that increase the company's search engine results rankings
Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
Monitor daily performance metrics to understand SEO strategy performance
Optimize all the website content, including blog posts and page descriptions
Develop and implement link building strategy
Integrate on-page and off-page SEO (link building) with content marketing, social media marketing.
Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
More than 3 years
3 years’ experience in Search Engine Optimization
Familiarity with WordPress or other content management systems
Experience with analytics tools, monitoring and reporting programs such as Google Analytics, Google Search Console and AHrefs
Understanding of search engine algorithms and ranking methods
Working knowledge of HTML, CSS
Experience with other aspects of marketing, such as customer growth and funnels.