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Job Description
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Job Requirements
- Social media expertise (platforms, algorithms, trends)
- Content creation and curation skills
- Strong communication and engagement skills
- Analytical and problem-solving skills
- Ability to work independently and collaboratively
- Familiarity with social media management tools (e.g., Hootsuite, Sprout Social)