An Adwords specialist can give consulting tips on running your campaign or completely take over of your Adwords campaign and sift through every keyword and work some extra on your landing page.
An Adwords specialist can give some directions on where you campaign might expand or shift its focus. Long story short
An Adwords specialist job is to make sure your get Return On Investment you deserve and watches over your steps so that you do not screw up where you shouldn’t.
Main Job Duties:
Sets up PPC campaigns
Conducts keyword research to create a list of keyword phrases.
Create AdWords Ads
Ab split Tests by creating different headlines and different ad copy
Manages your bids
Add negative keywords
Perform daily account management and Check campaign performance
Provide landing page suggestions
Pause Under-performing Keywords
Impression Share Report
Monthly Keyword Comparison
Historical Performance Review
More than 5 years
A Google Adwords specialist is a person who has a vast knowledge in PPC advertising and can set up an advertising campaign for Google Adwords on Google Shopping and make an audit for PPC and Adwords and correlate the course of a campaign to have a favorable rate of customers driven to a website store.
It also may be a Google employee who is monitoring PPC ads and searching for inconsistencies in them.
An Adwords specialist can help to avoid unnecessary mistakes( like lack of click fraud detection) in PPC advertising so that you can have more chances of gaining valuable traffic driven to your website.