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Job Description
- Strategy Development: Create and implement comprehensive marketing plans to promote our brand, menu offerings, and special events.
- Market Research: Conduct market analysis to identify trends, customer preferences, and competitive landscape (including pricing) to inform marketing strategies.
- Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across various channels, including digital, social media, print, and in-store promotions.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms.
- Collaboration: Work closely with cross-functional teams, including operations, finance, and training to align marketing initiatives with business goals.
- Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Performance Analysis: Monitor and analyze marketing performance metrics, adjusting strategies as necessary to achieve goals.
- Community Engagement: Foster relationships with local communities, businesses, influencers, and media to enhance brand presence.
- Team Leadership: Lead and mentor the marketing team, providing guidance and support to achieve departmental objectives.
Job Requirements
- proven experience as marketing executive or similar role
- Good understanding of market research techniques, and statistics methods
- Thorough knowledge of marketing best practices
- Proficient in MS Office and marketing software (e.g., CRM)
- Familiarity with social media and web analytics (e.g., Web Trends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Assist in the development and implementation of marketing strategies to increase brand awareness and sales
- Create and publish content for the company's social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms
- Monitor social media trends and provide insights to the marketing team
- Collaborate with other departments within the company to ensure consistent messaging and branding
- Assist in the planning and execution of marketing campaigns, including , advertising, and promotions
- Analyze marketing metrics and provide regular reports on performanceStay up-to-date with marketing trends and make recommendations for improvement