Job Details
Skills And Tools:
Job Description
We are seeking an experienced and results-driven Marketing Manager with a strong background in the hardware and software industry. The ideal candidate will be responsible for developing and executing integrated marketing strategies to drive brand awareness, lead generation, and revenue growth.
Key Responsibilities:
Develop and implement comprehensive marketing strategies for hardware and software product lines.
Conduct market research and competitive analysis to identify trends, customer needs, and opportunities.
Collaborate with product, sales, and technical teams to align marketing initiatives with business goals.
Manage and optimize digital marketing campaigns (SEO, SEM, email, social media, etc.).
Plan and execute product launches, promotional campaigns, and industry events.
Oversee the creation of marketing content, including brochures, case studies, whitepapers, videos, and blog posts.
Build and maintain strong relationships with partners, vendors, and media.
Track and analyze KPIs to measure campaign performance and ROI.
Manage marketing budgets and ensure cost-effective strategies.
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 10 years of experience in marketing.
- Proven track record of successful marketing campaigns in a tech environment.
- Excellent communication, project management, and leadership skills.
- Analytical mindset with ability to interpret data and make informed decisions.