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Job Description
We are only reviewing applications with a portfolio and thoughtful answers.
Please complete this in your cover letter to apply
What to include
Portfolio or folder with past strategic brand work
One campaign you led (with results or visuals)
Sample of platform strategy (Instagram, TikTok, etc.)
Creative direction sample (brand voice, moodboard, etc.)
One example of how your strategy helped a brand go from flat to standout
Tasks
Audit our existing brand presence across social and paid media
Propose updated content direction: voice, hooks, content pillars, and platform trends
Identify strategic gaps in storytelling or engagement and provide actionable solutions
Collaborate with internal content and ad teams to align messaging
Share competitor and market insights (Dubai & US focused)
Contribute to campaign direction and creative briefing (not day-to-day content creation)
Requirements
3+ years of experience in social media strategy (not posting)
Deep knowledge of the Dubai and US beauty/lifestyle markets
Past work with DTC brands in beauty, wellness, or fashion
Strong understanding of hooks, tone of voice, platform trends, and positioning
Able to submit real past work: brand guides, campaign plans, creative decks, etc.
Bonus: Available in Dubai for occasional strategy sessions (not mandatory)
Benefits
$1,500–$2,000/month based on experience & portfolio
Flexible, part-time contract
Fully remote (Dubai-based preferred for optional in-person sessions)
Chance to work with a fast-scaling DTC brand
No routine posting this is about strategy, not scheduling
This is a short-term role with long-term impact.
We’re not looking for generalists only strategic thinkers with proven results will be considered.
Please complete this in your cover letter to apply
What to include
Portfolio or folder with past strategic brand work
One campaign you led (with results or visuals)
Sample of platform strategy (Instagram, TikTok, etc.)
Creative direction sample (brand voice, moodboard, etc.)
One example of how your strategy helped a brand go from flat to standout
Tasks
Audit our existing brand presence across social and paid media
Propose updated content direction: voice, hooks, content pillars, and platform trends
Identify strategic gaps in storytelling or engagement and provide actionable solutions
Collaborate with internal content and ad teams to align messaging
Share competitor and market insights (Dubai & US focused)
Contribute to campaign direction and creative briefing (not day-to-day content creation)
Requirements
3+ years of experience in social media strategy (not posting)
Deep knowledge of the Dubai and US beauty/lifestyle markets
Past work with DTC brands in beauty, wellness, or fashion
Strong understanding of hooks, tone of voice, platform trends, and positioning
Able to submit real past work: brand guides, campaign plans, creative decks, etc.
Bonus: Available in Dubai for occasional strategy sessions (not mandatory)
Benefits
$1,500–$2,000/month based on experience & portfolio
Flexible, part-time contract
Fully remote (Dubai-based preferred for optional in-person sessions)
Chance to work with a fast-scaling DTC brand
No routine posting this is about strategy, not scheduling
This is a short-term role with long-term impact.
We’re not looking for generalists only strategic thinkers with proven results will be considered.
