Amazon Marketing Specialist
Rasooc -
Cairo, EgyptPosted 1 year ago59Applicants for1 open position
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Job Details
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Job Description
We are seeking an experienced Amazon Marketing Specialist with deep knowledge and expertise in running search campaigns, understanding SEO, and utilizing all marketing tools related to Amazon. The ideal candidate will have a minimum of 5 years of experience and be responsible for driving growth, helping grow the brand, and achieving and improving ROAS.
Key Responsibilities
- Campaign Management:
- Plan, execute, and manage Amazon search campaigns to drive traffic and sales.
- Optimize campaigns to maximize ROI and achieve performance targets.
- SEO & Marketing Tools:
- Conduct keyword research and implement SEO best practices to improve product visibility and rankings on Amazon.
- Utilize various Amazon marketing tools and platforms to enhance campaign performance.
- Performance Analysis:
- Implement strategies to improve product search rankings across e-commerce platforms.
- Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
- Work with internal teams to optimize product offerings and enhance search relevance.
- Monitor and analyze campaign performance data to make informed decisions and adjustments.
- Generate regular reports on key performance metrics and provide actionable insights.
- Brand Growth:
- Develop and implement strategies to drive brand growth and increase market share on Amazon.
- Collaborate with the marketing team to align Amazon marketing efforts with overall brand objectives.
- ROAS Improvement:
- Continuously test and optimize campaigns to improve ROAS.
- Identify and capitalize on new opportunities to enhance advertising efficiency and effectiveness.
Job Requirements
Qualifications
- Experience:
- Minimum of 5 years of hands-on experience in Amazon marketing, with a strong track record of running successful search campaigns.
- Deep understanding of Amazon SEO and marketing tools.
- Skills:
- Proficient in using Amazon Advertising Console, Seller Central, and other relevant platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and organizational skills.
- Ability to work independently and as part of a team.
- Education:
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
