Media Planning and Strategy:

• Develop and execute effective media buying strategies across various digital platforms (social media, search engines, display networks, etc.).
• Identify target audiences and determine the appropriate channels for reaching them.
   

Campaign Management:

• Create, optimize, and analyze performance of digital advertising campaigns to ensure maximum ROIthroughout the whole customer acquisition journey.
• Develop and implement digital retention campaigns for acquired customers.
• Set up and monitor campaigns across platforms such as Meta, TikTok, Google Ads, Apple Store and Google Play ads, and other relevant networks.
   

Budget Management:

• Monitor the media buying budget, ensuring cost-effective allocation of resources.
• Conduct regular evaluations of spending against the budget, providing insights and recommendations for adjustments

Data Analysis and Reporting:

• Use analytics tools to track campaign performance, examining key metrics such as CTR, CPC, CPA, LTV, and ROI.
• Prepare and present detailed reports on campaign performance and make data-driven recommendations for improvement.
   

A/B Testing and Optimization:

• Conduct A/B testing on ad creatives, and audience segments to optimize performance.
• Continuously analyze results to refine strategies and improve overall campaign effectiveness.
   

Collaboration and Communication:

• Work closely with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
• Collaborate with other marketing team members to ensure alignment of campaigns with broader marketing strategies.
   

Market Research and Trend Analysis:

• Stay up to date with digital marketing trends, industry best practices, and emerging platforms and channels.