Job Summary:

We are looking for a Marketing Specialist to develop and execute marketing strategies, manage digital and traditional marketing campaigns, and analyze market trends. The ideal candidate is creative, data-driven, and has a strong understanding of brand positioning and audience engagement.

Key Responsibilities:

Marketing Strategy & Campaigns

• Develop and execute marketing campaigns across digital, social media, and offline channels.
• Assist in crafting the marketing plan and budget to meet business objectives.
• Work with designers and content creators to produce engaging marketing materials.
• Identify new marketing opportunities and trends to improve brand visibility.

Digital Marketing & Social Media

• Manage and grow the company’s social media presence (Facebook, Instagram, LinkedIn, etc.).
• Plan and execute Google Ads, Meta Ads (Facebook & Instagram), and email marketing campaigns.
• Optimize content for SEO and manage website updates.
• Analyze and track campaign performance using Google Analytics, Meta Business Suite, and other tools.

Market Research & Brand Development

• Conduct competitor analysis and market research to identify business opportunities.
• Assist in branding, PR, and communication efforts to enhance brand reputation.
• Work with sales teams to align marketing efforts with business goals.

Event & Promotion Management

• Plan and execute promotional events, sponsorships, and partnerships.
• Coordinate with external vendors, influencers, and media for brand exposure.
• Ensure brand consistency across all marketing channels.