Job Details
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Job Description
Key Responsibilities:
Market Development & Strategy:
- Identify new business opportunities within the marine industry, including shipping companies, boat builders, and ports.
- Develop comprehensive marketing strategies tailored to the marine sector to enhance brand awareness and product visibility.
- Conduct market research to stay informed of industry trends, competitor activities, and customer needs.
Sales Management:
- Grow and manage a robust sales pipeline through direct client engagement, networking, and industry events.
- Set sales targets and develop action plans to meet or exceed them.
- Build and maintain strong relationships with key clients, suppliers, and industry partners.
- Negotiate contracts, pricing, and terms to maximize profitability.
Marketing Campaigns & Promotion:
- Oversee the creation of marketing materials, including catalogs, product datasheets, and digital content.
- Implement digital marketing initiatives such as website management, email campaigns, and social media outreach focusing on marine markets.
- Attend trade shows, exhibitions, and industry conferences to generate leads and promote products.
Team Leadership & Coordination:
- Lead and motivate the sales and marketing team, providing mentorship and training as needed.
- Collaborate with product development and procurement teams to align product offerings with market demand.
Reporting & Analysis:
- Track sales performance and marketing campaign effectiveness.
- Prepare regular reports for senior management with insights and recommendations.
Job Requirements
Qualifications & Skills:
- Bachelor’s degree in Business, Marketing, Marine Engineering, or related field.
- Proven experience (10+ years) in sales and marketing within the marine equipment industry or related maritime sectors.
- Deep understanding of marine products, industry regulations, and market dynamics.
- Strong negotiation, communication, and interpersonal skills.
- Ability to develop strategic plans and execute effectively.
- Familiarity with CRM software and digital marketing tools.
- Willingness to travel as required to industry events and client meetings.
Preferred Attributes:
- Existing network within the marine industry.
- Multilingual abilities are advantageous.
- Technical knowledge of marine equipment and systems.
