1. Store Operations: Ensuring efficient and effective daily operations of the store, including opening and closing procedures, cash management, and inventory control.

2. Customer Service: Overseeing the delivery of excellent customer service, resolving customer issues, and monitoring customer satisfaction.

3. Team Management: Supervising and coaching store associates, managing schedules, and providing performance feedback.

4. Merchandising and Visual Presentation: Ensuring the store's visual appeal, product displays, and compliance with brand standards.

5. Sales and Profitability: Driving sales and revenue growth, managing expenses, and contributing to the store's overall profitability.

6. Loss Prevention: Implementing and monitoring security measures to minimize shrinkage and protect the store's assets.