Senior Media Buyer - Performance Marketing Agency (E-commerce)

Full Time

Shosh arabia -
Maadi, CairoPosted 4 years ago

39Applicants for1 open position

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Job Description

Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder
Plan & execute a digital media strategy that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
Monitor, track KPIs and provide insights from campaigns to Marketing Team
Build, manage, and optimize Social Media campaigns and Retargeting
Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness
Work with Brand Creatives & Content Creators to develop creative assets to support campaigns
Executing campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn, Facebook, google ads, and tiktok.
Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, GDN, and search advertising.
Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.
Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Monitor, track KPIs and provide insights from campaigns to Marketing Team
Keep up with the latest about digital media buying platforms and new strategies
Manage budget as set forth by the leadership team & determine recommendations for allocation of spend
Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds

Job Requirements

Experience at similar E-commerce projects a must.
Proven experience as Media Buyer or similar role for 3 years at least
Proven ability to translate performance data into actionable insights using quantitative analysis
Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
Experience in a Digital Agency environment a must
Experience in monitoring and managing campaigns.
Good mathematical and analytical skills.
Good time-management skills.
Must be worked in similar E-commerce projects