Trade Marketing Manager

Valley Water LLC -
New Cairo, Cairo

Valley Water LLC -
New Cairo, CairoPosted 2 months ago

101Applicants for1 open position

Job Details

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Develop and implement trade marketing plans to support sales and brand growth.
Design promotional campaigns, in-store activations, and merchandising strategies.
Analyze market trends, competitor activities, and consumer insights to optimize trade marketing strategies.
Manage trade promotions and ensure effective execution at different retail channels (modern trade, traditional trade, e-commerce, etc.).
Build strong relationships with key retailers, distributors, and trade partners.
Ensure brand visibility, shelf space optimization, and in-store merchandising excellence.
Monitor and evaluate the effectiveness of trade marketing initiatives using sales data, ROI analysis, and market feedback.
Provide insights and recommendations to improve future trade marketing activities
Negotiate with vendors, agencies, and retailers to achieve cost-efficient marketing execution
Work closely with the sales team to align trade marketing strategies with sales objectives.
Coordinate with the brand marketing team to ensure consistent messaging across all touchpoints.
Liaise with supply chain and operations to ensure product availability for promotional campaigns.

Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: 7 years of experience in trade marketing, sales, or brand management (preferably in FMCG, retail, or consumer goods industries).
Skills & Competencies:
- Strong analytical skills and ability to interpret sales data.
- Excellent negotiation and relationship management skills.