Senior Digital Marketing Specialist

Posted December 8, 2020

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1 open position

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Experience Needed: 5 to 10 years	Career Level: Experienced (Non-Manager)	Job Type: Full Time
Salary: Confidential	Vacancies: 1 open position

Job Categories:

Marketing/PR/Advertising

Media/Journalism/Publishing

About the Job

1. Facebook Ads

Generate high quality leads through increasing web traffic and brand awareness on Facebook and Instagram.
Create, optimize, and manage highly targeted Facebook and Instagram Ads based on buyers’ persona, demographic, and behavioral segmentation.
Measure, track, and analyze all conversions using Facebook Pixels.
Create A/B testing experiments to identify optimal targeting options.
Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
Continuously analyze and optimize ads performance to minimize CPA for highest lead quality generation.
Prepare and analyze performance reports.

2. Google Products (Ads, Analytics, Tag Manager, Google-My-Business)

Create, optimize, and manage highly targeted Google Ads search-engine marketing (SEM-PPC) campaigns based on search queries, buyers’ persona, demographic, and behavioral segmentation.
Measure and track conversions and goals using Google Tag Manager and Google Analytics.
Create A/B testing experiments to identify optimal targeting options.
Continuously analyze and optimize ads performance to minimize CPA for highest lead quality generation.
Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
Manage and promote ongoing content on Google-My-Business (GMB) accounts.

Job Requirements

Must have a bachelor or master’s degree in Marketing, Information Systems, or IT.
Proven experience of 5-10 years managing similar functions of digital marketing.
Relevant professional and industry certifications are highly desired.

knowledge and certification in:

Google Ads
Facebook Ads
Google Ads Manager
Google Analytics
Google My Business
Facebook Business Manager
Interpersonal and Soft Skill
Bilingually fluent in spoken and written communications.
Great communicator and public relations builder.
Creative high quality work producer and very attentive to details.
Knowledge of marketing and branding principles and standard practices.
Results-driven and goals-oriented.
Positive, energetic and possess leadership skills
Organized and able to manage multiple projects effectively.
Ability to build and manage teams effectively.
Tech-savvy, curious, and self-learner.

Job Conditions:

Working hours: Sat - Wed: 10:00am - 6:00pm
Annual Leave: 30 work days
Salary Scheme: Competitive net basic salary+ Performance based bonus
Very friendly and positive work environment.
Big potential for career growth.
Start Date: Immediate

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