Senior Digital Marketing Specialist

Studygram Worldwide New Cairo, Cairo

76
Applicants for
1 open position
64
Viewed
9
In Consideration
10
Not Selected
Experience Needed:
5 to 10 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job

1. Facebook Ads

  • Generate high quality leads through increasing web traffic and brand awareness on Facebook and Instagram.
  • Create, optimize, and manage highly targeted Facebook and Instagram Ads based on buyers’ persona, demographic, and behavioral segmentation.
  • Measure, track, and analyze all conversions using Facebook Pixels.
  • Create A/B testing experiments to identify optimal targeting options.
  • Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
  • Continuously analyze and optimize ads performance to minimize CPA for highest lead quality generation.
  • Prepare and analyze performance reports.

2. Google Products (Ads, Analytics, Tag Manager, Google-My-Business)

  • Create, optimize, and manage highly targeted Google Ads search-engine marketing (SEM-PPC) campaigns based on search queries, buyers’ persona, demographic, and behavioral segmentation.
  • Measure and track conversions and goals using Google Tag Manager and Google Analytics.
  • Create A/B testing experiments to identify optimal targeting options.
  • Continuously analyze and optimize ads performance to minimize CPA for highest lead quality generation.
  • Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
  • Manage and promote ongoing content on Google-My-Business (GMB) accounts.
Job Requirements
  • Must have a bachelor or master’s degree in Marketing, Information Systems, or IT.
  • Proven experience of 5-10 years managing similar functions of digital marketing.
  • Relevant professional and industry certifications are highly desired.

knowledge and certification in:

  • Google Ads
  • Facebook Ads
  • Google Ads Manager
  • Google Analytics
  • Google My Business
  • Facebook Business Manager
  • Interpersonal and Soft Skill
  • Bilingually fluent in spoken and written communications.
  • Great communicator and public relations builder.
  • Creative high quality work producer and very attentive to details.
  • Knowledge of marketing and branding principles and standard practices.
  • Results-driven and goals-oriented.
  • Positive, energetic and possess leadership skills
  • Organized and able to manage multiple projects effectively.
  • Ability to build and manage teams effectively.
  • Tech-savvy, curious, and self-learner.

Job Conditions:

  • Working hours: Sat - Wed: 10:00am - 6:00pm
  • Annual Leave: 30 work days 
  • Salary Scheme: Competitive net basic salary+ Performance based bonus
  • Very friendly and positive work environment.
  • Big potential for career growth.
  • Start Date: Immediate
About this Company

About Studygram™ - A Middle East Top-Notch Study Abroad and Educational Consultancy

Studygram is a leading educational consultancy firm offering comprehensive educational services in student
guidance and university admission counselling, test preparation,... (More)

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