Senior Digital Marketing Specialist
New Cairo, CairoPosted 5 years ago76Applicants for1 open position
- 68Viewed
- 9In Consideration
- 12Not Selected
Job Details
Experience Needed:
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Job Description
1. Facebook Ads
- Generate high quality leads through increasing web traffic and brand awareness on Facebook and Instagram.
- Create, optimize, and manage highly targeted Facebook and Instagram Ads based on buyers’ persona, demographic, and behavioral segmentation.
- Measure, track, and analyze all conversions using Facebook Pixels.
- Create A/B testing experiments to identify optimal targeting options.
- Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
- Continuously analyze and optimize ads performance to minimize CPA for highest lead quality generation.
- Prepare and analyze performance reports.
2. Google Products (Ads, Analytics, Tag Manager, Google-My-Business)
- Create, optimize, and manage highly targeted Google Ads search-engine marketing (SEM-PPC) campaigns based on search queries, buyers’ persona, demographic, and behavioral segmentation.
- Measure and track conversions and goals using Google Tag Manager and Google Analytics.
- Create A/B testing experiments to identify optimal targeting options.
- Continuously analyze and optimize ads performance to minimize CPA for highest lead quality generation.
- Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
- Manage and promote ongoing content on Google-My-Business (GMB) accounts.
Job Requirements
- Must have a bachelor or master’s degree in Marketing, Information Systems, or IT.
- Proven experience of 5-10 years managing similar functions of digital marketing.
- Relevant professional and industry certifications are highly desired.
knowledge and certification in:
- Google Ads
- Facebook Ads
- Google Ads Manager
- Google Analytics
- Google My Business
- Facebook Business Manager
- Interpersonal and Soft Skill
- Bilingually fluent in spoken and written communications.
- Great communicator and public relations builder.
- Creative high quality work producer and very attentive to details.
- Knowledge of marketing and branding principles and standard practices.
- Results-driven and goals-oriented.
- Positive, energetic and possess leadership skills
- Organized and able to manage multiple projects effectively.
- Ability to build and manage teams effectively.
- Tech-savvy, curious, and self-learner.
Job Conditions:
- Working hours: Sat - Wed: 10:00am - 6:00pm
- Annual Leave: 30 work days
- Salary Scheme: Competitive net basic salary+ Performance based bonus
- Very friendly and positive work environment.
- Big potential for career growth.
- Start Date: Immediate
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