Key Accountabilities:

-Digital Strategy Development: Develop comprehensive digital marketing strategies tailored to the real estate development sector, including shopping malls and corporate properties.

-Online Presence Enhancement: Enhance the online presence and visibility of our properties through effective SEO, SEM, and content marketing strategies.

-Website Management: Oversee the management, maintenance, and optimization of property websites, ensuring they are user-friendly, informative, and up-to-date.

-Social Media Management: Create and execute social media marketing campaigns across various platforms to engage with target audiences, drive traffic, and generate leads.

-Email Marketing: Develop and manage email marketing campaigns to nurture leads, promote properties, and communicate with tenants, investors, and stakeholders.

-Paid Advertising: Plan, implement, and optimize pay-per-click (PPC) advertising campaigns to maximize ROI and drive traffic to our properties.

-Content Creation: Collaborate with content creators and copywriters to produce high-quality, engaging content, including blog posts, videos, and virtual tours, that showcases our properties and establishes thought leadership.

-Data Analysis: Monitor and analyze digital marketing performance metrics, making data-driven recommendations for continuous improvement.

-Budget Management: Efficiently allocate and manage digital marketing budgets to achieve marketing objectives while maximizing ROI.

-Compliance: Ensure all digital marketing efforts comply with industry regulations and best practices, especially in the real estate sector.

-Team Leadership: Manage a team of digital marketing professionals, providing guidance, support, and training to drive the team's success.

-Stakeholder Engagement: Collaborate with internal and external stakeholders, including property managers, leasing teams, and agencies, to align digital marketing efforts with broader business goals.