•Review & update category strategy in line with company & brand strategy

•Develop category annual operational plan (AOP) in line with company guidelines

• Recommend Market Research based on category needs

• Recommend category pricing & promotion strategy

• Constantly analyze brand & market research data to monitor performance against KPIs & take corrective actions

• Monitor category performance vis a vis plans

• Conduct frequent consumer & market visits to monitor trade & consumers response to implemented activities

• Develop & implement annual plans to support category objectives & strategy based on approved budget

• Lead the category innovation process & innovations deployment plans

• Communicate with Marcom team & Advertising Agencies for communication & activation development

• Train & develop subordinates