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Job Description
- Develop and implement comprehensive media buying strategies across various digital channels, including Google & Youtube, Facebook & Instagram, X, TikTok, Snapchat, Linkedin, and programmatic platforms.
- Manage and optimize media budgets to maximize return on investment (ROI) and achieve key performance indicators (KPIs).
- Lead the media buying team, providing guidance, training, and support to ensure effective campaign management and delivery.
- Collaborate with the creative and marketing teams to develop compelling ad content and landing pages.
- Analyze campaign performance data to generate insights and make data-driven decisions to improve campaign effectiveness.
- Negotiate rates and contracts with media vendors and platforms to ensure cost efficiency.
- Stay updated on the latest trends and changes in digital advertising and media buying technologies.
- Prepare and present detailed performance reports and insights to clients and senior management.
- Identify new opportunities for campaign optimization and expansion.
Job Requirements
- Bachelor’s degree in marketing, advertising, business, or a related field.
- Minimum of 5 years of experience in digital media buying, with at least 2 years in a managerial role.
- Excellent analytical skills with experience using tools such as Google Analytics, Google Tag Manager, Facebook Analytics, and data visualization platforms.
- Proven ability to manage large media budgets and achieve campaign goals.
- Strong leadership and team management skills.
- Excellent communication and negotiation skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
