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Brand Manager (Food Industry / F...

- New Cairo, Cairo

Brand Manager (Food Industry / FMCG)

- New Cairo, CairoPosted 10 days ago
55Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
  • Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.
  • Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
  • Assumes overall responsibility for Brand Activation.
  • Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
  • Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Strategic:

  • Scans the business environment to explore options for revenue generation from new and existing consumers.
  • Drives the formulation of marketing strategy of encompassing the Organization.
  • Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

Operational:

  • Develop strategies into detailed marketing plans and executions.
  • Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
  • Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

Financial:

  • Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
  • Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
  • Strives to increase return on expenditure on advertisement & brand endorsement

Job Requirements

  • MBA - Marketing - Branding/Advertisements.
  • Marketing Strategies & Campaigns
  • Integrated Marketing Communications
  • Agency/ Vendor Management
  • Product Positioning & Branding
  • Digital & Social Media Marketing
  • Market Research & Consumer Insights
  • Advertising & Activation Campaigns
  • Sales Collateral & Support
  • Annual Brand Plans
  • New Product Development & Launch

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