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Senior Media Buyer

IRAM
Cairo, Egypt
Posted 2 months ago
57Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • We are looking for a Media Buyer to negotiate and buy advertising inventory. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. You will execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success. 
  • To succeed in this role, you should be a critical thinker, a skilled communicator who is able to establish trust and collaborate well with various teams.
  • Knowledge of market research and a willingness to follow media trends is essential. you need to be knowledgeable about current media channels and advertising options.
  • Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
  • Optimize ad exposure and outdo competition while staying within budget.
  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and airtime
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels in alignment with agreed matrix of approvals
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Support in collection and analysis of market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
    Assist in allocating budgets and monitoring costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns
     

Job Requirements

Help identify target audiences and plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize plans and budgets according to the best media mix
Prepare schedules and adjust when needed
Experiment with new platforms and channels in alignment with agreed matrix of approvals
Ensure ads are creative and displayed appropriately
Monitor costs and return on investment (ROI)
Support in collection and analysis of market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Assist in allocating budgets and monitoring costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluate the success of media strategies and campaigns
 

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