Senior Media Buyer

Job Summary – Senior Media Buyer

We are seeking a strategic and data-driven Senior Media Buyer to own the planning, execution, and optimization of our paid advertising campaigns across various digital channels. You will be responsible for managing significant advertising budgets to achieve aggressive customer acquisition and ROI targets. The ideal candidate is a proactive expert in media trading, adept at leveraging data for decision-making, and possesses a proven track record of scaling successful campaigns in a competitive landscape.

• Key Job Responsibilities

Strategic Planning & Analysis (30%)

• Develop, present, and execute comprehensive media buying strategies aligned with overall marketing and business objectives (e.g., lead gen, customer acquisition, brand awareness).
• Conduct in-depth market research, audience analysis, and competitive intelligence to identify new opportunities and trends.
• Define key performance indicators (KPIs) and establish clear benchmarks for campaign success.
• Manage and allocate large media budgets effectively across platforms and campaigns to maximize return on ad spend (ROAS) and lower customer acquisition cost (CAC).

Campaign Execution & Management (40%)

• Hands-on management of end-to-end campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, TikTok, Twitter/X, and programmatic DSPs.
• Conduct thorough A/B and multivariate testing on ad creatives, copy, audiences, and landing pages to continuously improve performance.
• Implement advanced tracking, conversion pixels, and UTM parameters to ensure accurate data collection and attribution.
• Negotiate and secure premium ad placements, sponsorships, and direct deals with publishers when applicable.

Optimization & Performance (20%)

• Perform daily monitoring and analysis of campaign performance data using tools like Google Analytics, CM360, and native platform dashboards.
• Identify underperforming areas and proactively implement rapid optimization strategies for budgets, bids, targeting, and creatives.
• Provide regular, insightful reporting and data-driven recommendations to manager, translating complex data into actionable business insights.
• Manage the post-campaign analysis process, deriving learnings and applying them to future strategies.

Leadership & Collaboration (10%)

• Mentor and guide junior media buyers or associates, fostering a culture of testing and learning.
• Collaborate effectively with internal teams including creative, design, content, product, and analytics to ensure a cohesive and high-performing marketing engine.
• Build and maintain strong relationships with external partners, including media vendors, agency reps, and technology providers.