Senior Strategic Partnerships Ac...
CAFU -
Dubai, United Arab Emirates
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Job Description
About CAFU
CAFU is one of the world's leading global energy delivery and vehicle services platforms.
Since its launch in Dubai in 2018, CAFU has continued to drive innovation, champion convenience, and give customers back the most precious commodity of all – time.
Ranked number one on the 2023 LinkedIn Top Start-ups List, CAFU continues to enhance everyday life through improved car connectivity, predictive features, and ongoing innovation that evolves the consumer experience and makes car ownership simpler and smarter.
Starting with on-demand refueling, CAFU has continued to disrupt the status quo by connecting customers to a growing range of convenience-driven services — including on-demand car washes, and battery, tyre, and engine oil change services — all delivered anytime, anywhere.
Job Overview
We are seeking a commercially savvy, relationship-driven Senior Strategic Partnerships Acquisition Manager to lead growth in our B2B2C channel.
This role focuses on acquiring, onboarding, and expanding partnerships with banks, telcos, automotive finance institutions, and large-scale ecosystem players.
This position plays a key role in embedding CAFU's services into high-frequency platforms to unlock scalable customer access, lower acquisition costs, and drive high-margin upsell opportunities across subscriptions and BOLT services.
Key Responsibilities
Partner Acquisition & Onboarding
Identify, pitch, and close high-value embedded partnerships (across banking, telco, fintech, and automotive sectors).
Develop tailored value propositions and joint go-to-market plans.
Negotiate commercial terms including revenue shares, bundling strategies, and contractual SLAs.
Channel Growth & Optimisation
Manage a robust partner pipeline focused on channels with aggregated access to high-intent users.
Coordinate with Product, Operations, and Marketing to embed CAFU services into partner ecosystems (e.g., mobile banking apps, vehicle financing packages).
Track and optimise key go-to-market metrics such as partner-driven litres, conversion rates, and customer activation speed.
Lifecycle Success & Expansion
Work alongside Partner Success Managers to ensure strong partner engagement, upsell performance, and churn reduction.
Launch pilot initiatives to enhance lifetime value (e.g., loyalty integrations, premium bundles, Drive+ offerings).
Success Metrics – Key Performance Indicators (KPIs)
Partnership Acquisition
Number of new embedded partners signed per quarter
Average time-to-launch post-agreement
Revenue & Growth
Revenue contribution per partner (monthly/quarterly)
Customer acquisition cost (CAC) per channel vs.
baseline
Average revenue per user (ARPU) from partner-acquired customers
Adoption & Engagement
Percentage of partner users converting to CAFU services
Subscription and BOLT upsell rates
Partner-driven volume (litres, services booked)
Required Qualifications (Education, Experience, Skills & Attributes)
10+ years of experience in B2B or enterprise sales, ideally within fintech, banking, telco, automotive, or platform-as-a-service (PaaS) sectors.
Proven ability to acquire and grow channel partnerships with aggregated customer bases
Strong commercial and negotiation skills, with experience developing tiered partnership value propositions
Background in embedded service design or marketplace integrations is a strong advantage
Thrives in a fast-paced, cross-functional environment with a strong sense of ownership and accountability for revenue
CAFU is one of the world's leading global energy delivery and vehicle services platforms.
Since its launch in Dubai in 2018, CAFU has continued to drive innovation, champion convenience, and give customers back the most precious commodity of all – time.
Ranked number one on the 2023 LinkedIn Top Start-ups List, CAFU continues to enhance everyday life through improved car connectivity, predictive features, and ongoing innovation that evolves the consumer experience and makes car ownership simpler and smarter.
Starting with on-demand refueling, CAFU has continued to disrupt the status quo by connecting customers to a growing range of convenience-driven services — including on-demand car washes, and battery, tyre, and engine oil change services — all delivered anytime, anywhere.
Job Overview
We are seeking a commercially savvy, relationship-driven Senior Strategic Partnerships Acquisition Manager to lead growth in our B2B2C channel.
This role focuses on acquiring, onboarding, and expanding partnerships with banks, telcos, automotive finance institutions, and large-scale ecosystem players.
This position plays a key role in embedding CAFU's services into high-frequency platforms to unlock scalable customer access, lower acquisition costs, and drive high-margin upsell opportunities across subscriptions and BOLT services.
Key Responsibilities
Partner Acquisition & Onboarding
Identify, pitch, and close high-value embedded partnerships (across banking, telco, fintech, and automotive sectors).
Develop tailored value propositions and joint go-to-market plans.
Negotiate commercial terms including revenue shares, bundling strategies, and contractual SLAs.
Channel Growth & Optimisation
Manage a robust partner pipeline focused on channels with aggregated access to high-intent users.
Coordinate with Product, Operations, and Marketing to embed CAFU services into partner ecosystems (e.g., mobile banking apps, vehicle financing packages).
Track and optimise key go-to-market metrics such as partner-driven litres, conversion rates, and customer activation speed.
Lifecycle Success & Expansion
Work alongside Partner Success Managers to ensure strong partner engagement, upsell performance, and churn reduction.
Launch pilot initiatives to enhance lifetime value (e.g., loyalty integrations, premium bundles, Drive+ offerings).
Success Metrics – Key Performance Indicators (KPIs)
Partnership Acquisition
Number of new embedded partners signed per quarter
Average time-to-launch post-agreement
Revenue & Growth
Revenue contribution per partner (monthly/quarterly)
Customer acquisition cost (CAC) per channel vs.
baseline
Average revenue per user (ARPU) from partner-acquired customers
Adoption & Engagement
Percentage of partner users converting to CAFU services
Subscription and BOLT upsell rates
Partner-driven volume (litres, services booked)
Required Qualifications (Education, Experience, Skills & Attributes)
10+ years of experience in B2B or enterprise sales, ideally within fintech, banking, telco, automotive, or platform-as-a-service (PaaS) sectors.
Proven ability to acquire and grow channel partnerships with aggregated customer bases
Strong commercial and negotiation skills, with experience developing tiered partnership value propositions
Background in embedded service design or marketplace integrations is a strong advantage
Thrives in a fast-paced, cross-functional environment with a strong sense of ownership and accountability for revenue
Job Requirements
Candidates should have over 10 years of experience in B2B or enterprise sales, preferably in fintech, banking, or automotive sectors.
Strong commercial and negotiation skills, along with a proven ability to grow channel partnerships, are essential.
Strong commercial and negotiation skills, along with a proven ability to grow channel partnerships, are essential.
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