Senior Creative Copywriter
Dubai, United Arab Emirates
Senior Creative Copywriter
Dubai, United Arab EmiratesPosted 5 minutes ago1 open position
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Job Description
Job Summary
In this role as Senior Creative Copywriter, you will write clear and concise copies for a variety of projects.
Key Expectations
Beyond qualifications and experience, you are expected to demonstrate a mindset that drives great work.
These expectations reflect how you collaborate, create, and deliver impact every day.
Be curious about everything: From spatial design to storytelling to why cereal tastes better at night—curiosity is fuel.
Ask questions, connect dots, stay endlessly interested.
Challenge the obvious: If something feels too easy, too expected—it probably is.
Flip it, stretch it, break it.
The magic tends to live just beyond the safe zone.
Test, learn, evolve: We experiment.
We make mistakes.
We figure it out.
What matters is momentum, intention, and the willingness to refine and improve.
Create with emotion: Our work should move people.
Whether it’s joy, wonder, or a pause for reflection—make them feel something.
If it lands flat, we’re not done yet.
Care about the details, but keep the story in focus: Yes, every prop, comma, pixel, and cable matters—but only when it’s in service of a bigger idea that’s worth telling.
Key Responsibilities
Content Creation
Write clear, compelling, and persuasive copy for a wide range of platforms including websites, social media, email campaigns, print ads, and video scripts.
Create engaging content that reflects the brand’s tone, style, and values while appealing to the target audience.
Develop innovative copy for branding and advertising campaigns, product launches, and marketing promotions.
Concept Development and Storytelling
Collaborate with creative teams to develop concepts, narratives, and messaging that align with campaign objectives and brand identity.
Brainstorm and pitch creative ideas for content that resonates with audiences and enhances brand storytelling.
Translate complex ideas into simple, engaging copy that connects with diverse audiences.
Editing and Proofreading
Review and edit copy to ensure grammatical accuracy, clarity, and consistency in tone and style.
Proofread content for final approval, ensuring all deliverables meet the brand's quality standards and objectives.
Collaboration and Project Management
Work closely with designers, marketers, and project managers to ensure cohesive execution of creative concepts across all platforms.
Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality work.
Participate in team brainstorming sessions, contributing creative ideas and solutions.
Trend and Industry Awareness
Stay updated on industry trends, competitor campaigns, and emerging content strategies to continuously improve copywriting skills.
Incorporate SEO best practices into copy when writing for digital platforms to enhance search visibility and audience reach.
Other Responsibilities
Perform other tasks as assigned by Line Manager.
Job Specification
2-4 years of experience in a similar role.
Demonstrable writing skills with an excellent portfolio.
Good writing and editing skills, with a keen eye for detail.
Hands-on experience with Content Management Systems (e.g., WordPress).
An ability to write creative copies for large pieces of content (e.g., product.
descriptions) and smaller texts (e.g., social media posts).
Good time-management skills and keyword search knowledge.
A Bachelor’s degree in Communications, or any related field is an added advantage.
In this role as Senior Creative Copywriter, you will write clear and concise copies for a variety of projects.
Key Expectations
Beyond qualifications and experience, you are expected to demonstrate a mindset that drives great work.
These expectations reflect how you collaborate, create, and deliver impact every day.
Be curious about everything: From spatial design to storytelling to why cereal tastes better at night—curiosity is fuel.
Ask questions, connect dots, stay endlessly interested.
Challenge the obvious: If something feels too easy, too expected—it probably is.
Flip it, stretch it, break it.
The magic tends to live just beyond the safe zone.
Test, learn, evolve: We experiment.
We make mistakes.
We figure it out.
What matters is momentum, intention, and the willingness to refine and improve.
Create with emotion: Our work should move people.
Whether it’s joy, wonder, or a pause for reflection—make them feel something.
If it lands flat, we’re not done yet.
Care about the details, but keep the story in focus: Yes, every prop, comma, pixel, and cable matters—but only when it’s in service of a bigger idea that’s worth telling.
Key Responsibilities
Content Creation
Write clear, compelling, and persuasive copy for a wide range of platforms including websites, social media, email campaigns, print ads, and video scripts.
Create engaging content that reflects the brand’s tone, style, and values while appealing to the target audience.
Develop innovative copy for branding and advertising campaigns, product launches, and marketing promotions.
Concept Development and Storytelling
Collaborate with creative teams to develop concepts, narratives, and messaging that align with campaign objectives and brand identity.
Brainstorm and pitch creative ideas for content that resonates with audiences and enhances brand storytelling.
Translate complex ideas into simple, engaging copy that connects with diverse audiences.
Editing and Proofreading
Review and edit copy to ensure grammatical accuracy, clarity, and consistency in tone and style.
Proofread content for final approval, ensuring all deliverables meet the brand's quality standards and objectives.
Collaboration and Project Management
Work closely with designers, marketers, and project managers to ensure cohesive execution of creative concepts across all platforms.
Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality work.
Participate in team brainstorming sessions, contributing creative ideas and solutions.
Trend and Industry Awareness
Stay updated on industry trends, competitor campaigns, and emerging content strategies to continuously improve copywriting skills.
Incorporate SEO best practices into copy when writing for digital platforms to enhance search visibility and audience reach.
Other Responsibilities
Perform other tasks as assigned by Line Manager.
Job Specification
2-4 years of experience in a similar role.
Demonstrable writing skills with an excellent portfolio.
Good writing and editing skills, with a keen eye for detail.
Hands-on experience with Content Management Systems (e.g., WordPress).
An ability to write creative copies for large pieces of content (e.g., product.
descriptions) and smaller texts (e.g., social media posts).
Good time-management skills and keyword search knowledge.
A Bachelor’s degree in Communications, or any related field is an added advantage.
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