Lead Media Analyst

Job PurposeJobs at this level are responsible for ensuring effective Marketing & Corporate Communication services are provided to the business by undertaking activities such as supervision of collation of market and customer requirements data, assisting in the design of various marketing initiatives and supervising document management. Also, they are responsible for assisting in the design and implementation of communication campaigns, as directed by the immediate seniors.Job ResponsibilityPromotion & CommunicationParticipate in the design of various end - to - end marketing initiatives including marketing research, competitor intelligence, market segmentation, event management, branding etc.Participate in the development of media relations strategy, seeking high-level placements in print, broadcast and online media.Conduct brand image surveys to monitor and analyse STC brand performance and health metrics (awareness, equity, consumer diagnostics, brand perception etc.), under the guidance of immediate senior.Train and offers effective support to build “brand champions” across STC, in order to ensure effective knowledge transfer of advertising and branding policies and enhance adaptability to established guidelines.Implement articulated communication plans related to media, relations, event management, digital marketing and public relations, as directed by immediate senior.Consolidate Marketing and Corporate Communication material (such as published marketing material, policy and guideline documents, competitor intelligence documents, benchmark data) and coordinates with the Document Management Department to update the database on a regular basis.Support in non-complex tasks of STC’s branding initiatives including brand image analysis and brand communication, when required.Manage and centralizes all Intellectual Properties (IPs) developed or acquired through corporate communication activities (brand imagery and copyrights from advertising campaigns including TV, software licenses or database accesses, etc.).Generic RoleManage day to day team operations within a specified scope, by undertaking related work processes and ensuring accuracy.Communicate to juniors regarding the goals, plans and budgets involved for each marketing and corporate communication campaign/project, to ensure implementation of assigned tasks within the budget.Assist in monitoring, analysing and communicating PR results on a quarterly basis.Assist in evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis.Supervise STC trademark registration processes and procedures by ensuring review and maintenance of a library of trademark documents.Resolve all non-routine queries related to marketing material development, in compliance with established standards and best practices.Review technical reports related to marketing and corporate communications and forwards these to seniors, for analysis.Support team members and resolves routine queries to ensure work continuity.Liaise with other supervisors to build effective working relationships and identifies synergies.Job Responsibility (Cont.)Years Of Experience4 - 6 years of experience working in the marketing, market research, digital marketing, advertising, public relations or other marketing areas at technology/telecommunication industry.Nature Of ExperienceJob BandProfessional Job BandSkillsEducationBachelor Degree in Marketing or Mass Communication ( Public Relations )Masters Degree in Business Administration or any other relevant majorsAdditional EducationCertifications