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B2B Marketing Specialist

Project Growth
Cairo, Egypt
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B2B Marketing Specialist

Cairo, EgyptPosted 29 days ago
5People have clicked1 open position

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Job Description

Our client is a trailblazer in providing top-tier US accounting & tax solutions, utilizing technology to offer streamlined and comprehensive services to a broad client base. They are in pursuit of a B2B Marketing Specialist capable of engaging with the finance, accounting, and cannabis sectors through compelling, compliant content on LinkedIn.The ideal candidate will excel in creating strategic connections, managing organic engagement, and leading lead-generation efforts through insightful marketing strategies. If you have a flair for B2B marketing on LinkedIn, particularly in compliance-driven industries, and are looking to drive growth in a leading accounting services firm, this opportunity is tailor-made for you.Location: Fully-Remote (Work from Home), 9 AM - 5 PM ESTKey Responsibilities:Content Creation: Develop LinkedIn posts that are engaging, on-brand, and compliant with industry regulations. Source topics and specific copy from existing team members. Networking: Identify and connect with decision-makers in target companies, leveraging likes, comments, and DMs to foster relationships. Lead Generation: Strategically engage with potential leads to facilitate discovery calls, focusing on organic engagement methods. LinkedIn Ad Buying: Utilize LinkedIn ad buying and boosting to enhance post visibility and reach among target audiences. Sales Navigator Mastery: Leverage LinkedIn Sales Navigator to identify and connect with key prospects in a more targeted and effective manner. What Success Looks Like:Increased Lead Generation: Demonstrable growth in quality leads sourced through LinkedIn, evidenced by an uptick in discovery calls. Enhanced Online Presence: A consistent and compliant online presence that resonates with decision-makers and influencers within the target industries. Effective Networking: A robust network of industry professionals and decision-makers, cultivated through strategic engagement and interactions. Increase Social Followers: Execute a social media engagement strategy to increase followers and exposure in the industry. Qualifications:Solid background in B2B marketing, preferably within compliance-heavy industries such as cannabis, finance, and tax. Exceptional written English skills, with the ability to craft engaging and compliant social media content. Experience with LinkedIn ad buying, boosting posts, and utilizing LinkedIn Sales Navigator for prospecting and lead generation. A holistic understanding of B2B marketing best practices and strategies, with a focus on organic lead generation. Ability to work independently and strategically in a remote setting. Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill setsThis role offers an exceptional opportunity to leverage your LinkedIn marketing skills in a unique and challenging industry setting. If you are passionate about B2B marketing and adept at navigating the complexities of compliance-driven sectors, we encourage you to apply and help drive our client's lead generation efforts to new heights.

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