Marketing Research Specialist

Key accountabilities/ Main Responsibilities:

· Research & Analysis

- Conduct qualitative and quantitative research to identify market trends, customer preferences, and emerging opportunities in the confectionery & FMCG.

- Analyze competitor strategies, pricing models, and promotional campaigns to provide actionable insights.

- Develop and maintain databases of market and consumer information for strategic planning.

· Consumer Insights

- Design and manage surveys, focus groups, and other tools to collect customer feedback.

- Analyze consumer buying behaviors to identify patterns and preferences.

- Translate insights into actionable recommendations for marketing campaigns and product development.

· Performance Evaluation

- Track and analyze the effectiveness of marketing communication strategies, campaigns, and channels.

- Provide regular reports and dashboards on key metrics, identifying areas of improvement.

- Collaborate with the marketing team to optimize ROI based on data-driven insights.

· Collaboration & Support

- Partner with cross-functional teams including retail, sales, branding, and product development to align research insights with business goals.

- Support the development of communication strategies for product launches, campaigns, and promotional activities.