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Marketing Specialist (Constructi...

Outservingplus
Cairo, Egypt
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Marketing Specialist (Construction)

Cairo, EgyptPosted 39 minutes ago
1 open position
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Job Description

  • Develop and execute comprehensive marketing strategies tailored to the construction industry, aligning with company objectives and client needs.
  • Conduct market research to identify trends, opportunities, and competitive landscape within the construction sector.
  • Create and manage targeted marketing campaigns across digital and traditional channels to increase brand awareness and generate qualified leads.
  • Collaborate with sales, HR, and consultancy teams to design promotional materials and content that effectively communicate service offerings.
  • Monitor and analyze campaign performance metrics, adjusting tactics to optimize ROI and achieve marketing goals.
  • Establish and nurture relationships with industry partners, vendors, and media outlets to enhance brand positioning.
  • Organize and participate in construction industry events, trade shows, and networking opportunities to promote the company’s services.
  • Manage the company’s online presence, including website updates, social media engagement, and content creation relevant to construction audiences.
  • Prepare regular reports on marketing activities, results, and recommendations for continuous improvement.
  • Stay updated on industry regulations, best practices, and emerging technologies to ensure marketing initiatives remain innovative and compliant.

Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 3-5 years of proven experience in marketing, preferably within the construction or related industries.
  • Strong understanding of construction industry dynamics, terminology, and target audiences.
  • Demonstrated ability to develop and implement successful marketing campaigns.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools, analytics platforms, and CRM systems.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Exceptional organizational and project management skills.
  • Creative thinker with strong problem-solving abilities.
  • Willingness to travel for industry events and client meetings as required.

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