Marketing Specialist (Constructi...
Cairo, Egypt
Marketing Specialist (Construction)
Cairo, Egyptposted 21 days ago10Applicants for1 open position
- 2Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Develop and execute comprehensive marketing strategies tailored to the construction industry, aligning with company objectives and client needs.
- Conduct market research to identify trends, opportunities, and competitive landscape within the construction sector.
- Create and manage targeted marketing campaigns across digital and traditional channels to increase brand awareness and generate qualified leads.
- Collaborate with sales, HR, and consultancy teams to design promotional materials and content that effectively communicate service offerings.
- Monitor and analyze campaign performance metrics, adjusting tactics to optimize ROI and achieve marketing goals.
- Establish and nurture relationships with industry partners, vendors, and media outlets to enhance brand positioning.
- Organize and participate in construction industry events, trade shows, and networking opportunities to promote the company’s services.
- Manage the company’s online presence, including website updates, social media engagement, and content creation relevant to construction audiences.
- Prepare regular reports on marketing activities, results, and recommendations for continuous improvement.
- Stay updated on industry regulations, best practices, and emerging technologies to ensure marketing initiatives remain innovative and compliant.
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of proven experience in marketing, preferably within the construction or related industries.
- Strong understanding of construction industry dynamics, terminology, and target audiences.
- Demonstrated ability to develop and implement successful marketing campaigns.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Ability to work independently and collaboratively in a fast-paced environment.
- Exceptional organizational and project management skills.
- Creative thinker with strong problem-solving abilities.
- Willingness to travel for industry events and client meetings as required.
