Marketing Specialist
Mazloum -
Nasr City, Cairo
Job Details
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Job Description
- Develop and execute marketing campaigns to promote Mazloum
- Coordinate with internal teams to create compelling marketing materials and content.
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Manage digital marketing initiatives, including social media, email marketing, and online advertising.
- Monitor and analyze campaign performance, providing actionable insights for optimization.
- Assist in organizing and promoting company events, exhibitions, and seminars.
- Maintain and update the company’s website and digital platforms with relevant content.
- Support lead generation efforts through targeted outreach and follow-up activities.
- Collaborate with sales teams to align marketing strategies with business objectives.
- Prepare regular reports on marketing activities, budgets, and results for management review.
Job Requirements
- ● Proven experience as marketing specialist or similar role
- ● Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- ● Demonstrable experience in marketing data analytics and tools
- ● Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- ● Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- ● Well-organized and detail oriented
- ● Exceptional communication and writing skills
- ● Commercial awareness partnered with a creative mind
- ● BSc/BA in marketing, communications or equivalent
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