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Performance Marketing Specialist

The Planet, a software h...
Mohandessin, Giza

Performance Marketing Specialist

Mohandessin, GizaPosted 1 month ago
45Applicants for1 open position
  • 8Viewed
  • 9In Consideration
  • 4Not Selected

Job Details

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Job Description

  • Logical and non-traditional targeting on all social & digital platforms including native article providers 
  • Interpretation, choice, and usage of growth models with different client objectives
  • Full scenario planning and budgeting
  • Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
  • Test and develop strategies for new models and new types of advertisers.
  • Map out the customer’s journey across all funnel stages.
  • Stay up to date with the latest platform announcements, policies & launches.
  • Provide “compelling”, conversion, and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom-line effect.
  • Comfortably measure & evaluate the success of campaign groups and provide the big picture and detailed analyses with persuasive data visualization techniques
  • Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
  • Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google, and LinkedIn

Job Requirements

  • Ability to work with modest as well as huge media budgets without failing the promised KPI range or burning money without optimization.
  • English communication skills and the ability to deploy them while selecting Ad targeting fields are a must.
  • Able to work independently and have excellent time management skills.
  • Strong writing, presentation and strategic and analytical thinking skills.

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