The Marketing Performance Manager role will drive company growth through a data-based approach to paid marketing. You will manage paid marketing campaigns on Facebook, Instagram, Linkedin, Google, Bing, and other platforms. This role will collaborate closely with vendors and a range of cross-functional peers to maximize results. The ideal candidate will have deep paid marketing domain expertise, comfort with a data-driven approach to execution, strong interpersonal skills, and a creative mind.

What you will do:

• Maximize new customer acquisition at efficient economics across various digital platforms, including Facebook, Instagram, Linkedin, Google, Bing, and other platforms.
• Own all aspects of campaign setup, optimization, troubleshooting, and reporting with a sustained focus on efficiency and scalability.
• Collaborate with internal content and brand teams along with external resources to develop relevant marketing assets.
• Analyze channel performance and develop a reporting process to share out results internally.
• Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the marketing team to refine our approach as needed.
• Work in concert with the broader marketing team to craft a comprehensive lead generation strategy, including sales handoff and CRM process management.