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Job Description
Key Responsibilities:
Brand Strategy & Positioning:
- Develop and implement brand strategies that align with business goals.
- Define and evolve the brand voice, identity, and value proposition in line with skincare and beauty trends.
- Conduct regular competitive analysis to identify market opportunities and positioning strategies.
Product Marketing & Go-to-Market:
- Lead the planning and execution of new product launches, working closely with Product Development, R&D, and Sales teams.
- Craft compelling messaging and promotional campaigns that resonate with target consumers.
- Collaborate on packaging, pricing, and channel strategies to support brand growth.
Consumer Insights & Engagement:
- Leverage market research, social listening, and consumer insights to inform brand and product strategies.
- Monitor brand perception and adapt marketing tactics to drive deeper engagement and loyalty.
- Partner with digital, influencer, and PR teams to develop integrated campaigns that connect with audiences across multiple touchpoints.
Marketing Execution & Performance Tracking:
- Manage the execution of brand campaigns across traditional and digital media.
- Track key performance indicators (KPIs) such as awareness, engagement, and sales conversion.
- Optimize campaigns based on data and insights to improve ROI.
Cross-Functional Collaboration:
- Work closely with internal stakeholders including Product, Digital, Sales, and Creative teams to ensure consistent brand representation.
- Coordinate with external partners such as creative agencies, PR firms, and retailers.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
- 4–6 years of brand management or marketing experience, ideally in skincare, beauty, HealthCare.
- Strong understanding of beauty industry trends, consumer behavior, and competitive landscape.
- Proven experience in brand storytelling, campaign development, and product marketing.
- Excellent communication, project management, and analytical skills.
- Ability to thrive in a fast-paced, collaborative, and innovation-driven environment.