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Job Description
- Optimize plans and budgets according to the best media mix and strategic direction
- Creating and planning a variety of campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including remarketing and retargeting practices
- Conducting research to assess the effectiveness of marketing strategies
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Prepare schedules and adjust when needed
- Ensure ads are creative and displayed appropriately
- Negotiating ad space and time slots with various media outlets
- Analyze Keywords and manage campaign targeting process across search tools.
- Monitoring campaign results to determine what changes need to be made to improve performance
- Manage the analysis of all campaigns across all platforms in order to optimize campaign performance.
- Monitor costs and return on investment (ROI)
- Provide reports on expenses for campaigns
- Map out the customer’s journey across all funnel stages.
- Test and develop strategies for new models and new types of advertisers.
- Experiment with new platforms and channels
Job Requirements
- BSc/BA in Marketing, Advertising or related field
- Any given certificates related to the field of media buying
- Certified Internet Marketer (CIM)
- Professional Certified Marketer (PCM)
- Google Data Analytics Professional Certificate
- strong communication and organization skills, are team players, venture, consumer experts, and problem solvers
- excellent communication and negotiation skills, organizational and multitasking abilities, attention to detail, and critical thinking skills.
- excellent communication and negotiation skills, organizational and multitasking abilities, attention to detail, and critical thinking skills.
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- experience working on high price service or products like real estate
- experience working on different social media platforms like (Facebook _tiktok _snap chat Instagram etc.)
- experience working on Google adds.
